![]() When you form connections on LinkedIn, you’re forming connections with professionals-more than that, you’re forming connections with decision-makers. No memes or cat videos here! Well, maybe some, but even the humorous content has a different tone. Ok, so maybe not every LinkedIn user is as … intense as Miranda Priestly, but most are dedicated professionals in their respective industries.Īctive users are talking about their work and engaging with content that’s relevant to their jobs. ![]() What makes LinkedIn different from Facebook, Twitter and Instagram is the word “professional.” Like any social media platform, LinkedIn gives you and your business the opportunity to build brand awareness, connect with your audience, form meaningful connections, and promote your products and services. What Are The Benefits Of B2B Marketing On LinkedIn? Still unsure whether B2B marketing on LinkedIn is worth it? That’s where I’ll start.īy downloading this resource, you’ll also start receiving a few emails per week on B2B growth and content marketing. If there are particular areas you need help with, feel free to skip to any of the following sections: This guide covers everything LinkedIn has to offer so that you can get started on the platform with confidence, or elevate your current efforts and generate real results. These users are professionals from every industry who are on the platform during working hours with their business caps on.Įven with a diverse, ever-growing user base, LinkedIn’s features and advertising tools make it easy to find your targets in the crowd and speak to them with your content in a way they would expect. There are nearly 675 million users on LinkedIn in over 200 countries, with more people joining at a rate of 2+ new members every second. If you work in B2B, LinkedIn is a gold mine.
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